Tribune Media Services
Sunday, November 02, 2008
Even if people don’t get on the “think green” ecological bandwagon, apparently our pets will be there.
Backer’s 42nd Annual Pet Industry Christmas Trade Show is one of the largest pet product shows in the world, offering an array of newly released and soon-to-be-released products. Many years, there’s a clear theme at the show, which turns out to predict a hot trend. A few years ago, everyone was offering nutritional supplements for pets. More recently, the buzz has been all about furry fashion, including outfits, accessories and carriers for toy dogs. (The truth is Paris Hilton followed the trend first seen at the trade show.)
With more than 900 exhibitors gathered at the Donald Stephens Convention Center in Rosemont, Ill., Oct. 3-5, you might think spotting a clear trend would be tough. Without a doubt, however, it seemed like everyone was thinking green, organic and all natural at this year’s show.
“There’s a hypersensitivity in the pet category, which began with the pet food recall,” says David Levy, president of Zeus and Company, a distributor of pet food and other products. “It could be pet store products will soon have more emphasis on environmental friendliness than products for people.”
> Perhaps the ultimate environmentally friendly pet product is called FlushEze. While it’s a good thing when people use plastic bags to pick up after their dogs, the plastic lingers in landfills for a long time. Lots of communities are strongly discouraging their use, even for carrying groceries, let alone doggy doo. FlushEze bags appear to be made of ordinary plastic but it’s more like magic plastic. After you use a FlushEze bag to pick up after your dog, you can flush it down the toilet. The bag disintegrates, while the feces is properly treated.
Levy says this “Star Trek” technology is the same as hospitals use to dispose of biohazard clothing (it dissolves in water). FlushEze is $3.99 (for 10 bags) to $14.99 (60), www.zeusandco.com; 847-869-6961.
> Instead of disposing of plastic water bottles, use them as dog toys. Products from Katie’s Bumpers have always been environmentally friendly, including rugged dog toys made from fire hose material. This same sturdy material is used to make a toy called the Bottle Tracker. It has an opening for a used water bottle. Dogs can safely chomp on the toy while still making that appealing crunchy sound they love; $14, www.katiesbumpers.com; 866-642-0544.
> Disposing of cat litter presents another environmental conundrum. Close To Nature Now is a cat litter, though the ingredient list reads more like a healthy lunch: soy meal and organic potato starch. It’s a scoopable, flushable and environmentally friendly litter; $12.99 to $30.99, www.zeusandco.com; 847-869-6961.
> PAWZitive Therapy is packaged exactly as if it were human underarm deodorant. However, it’s an over-paw conditioner, made with hemp seeds and natural botanicals to provide moisturizing relief to paw pads. The hemp rub provides a protective barrier against ice, salt and general wear and tear. If you happen to find PAWZitive in your bathroom cabinet by mistake, you could use it under your arms. “It would be good for your skin, and you might start to bark,” says Trevor Ottley of NuHEMP; $9.99, www.nuhemp.com, 866-466-0686.
“Hemp is a natural product and has been used by people for 10,000 years,” Ottley said. NuHEMP Botanicals are all natural shampoos and conditioners with certified organic ingredients, most notably essential oils and hemp seed oil. These coat products are 100 percent biodegradable. Ottley suggests these products may be higher quality than what most people use for themselves; $9.99, www.nuhemp.com, 866- 466-0686.
> Steve Schneidermeier of Etta, a company named for a “fabulous dachshund,” says a pet psychic read Etta’s thoughts, and it turns out what Etta really wanted was to create collars and leashes from recycled materials. Working with bicycle shops around Seattle, the company fashions collars and leashes from old tires. Schneidermeier says that unlike leather leashes, which can smell after they get wet, these do not. Leashes and collars are $28, www.ettasays.com, 866-439-3882.
> You don’t need a psychic to figure out that just about every new pet food or treat is natural, organic and usually made in the U.S.A. (never in China). Pet ‘n Shape Natural Catch is actually “caught” in Iceland; fresh lobster, salmon, shrimp and whitefish are Natural Catch dog treat flavors. The treats contain fish oil. Of course, the company touts the healthful benefits of Icelandic fish and their high concentrations of Omega 3, 6 and 9 fatty acids. And there’s nothing artificial about these natural treats, which the company says will increase your dog’s energy (not always a good thing). Natural Catch treats are $6.99 at www.petnshape.com, or 1-800-317-1017
> Ottley says hemp is as rich in Omega 3, 6 and 9 fatty acids as anything found in nature. NuHemp’s new line of gourmet dog treats called 2-Chomp come in various flavors, including crunchy peanut butter and butter maple, hearty fish and sweet potato; $6.99 to $8.99, www.nuhemp.com, 866-466-0686. “All hemp is as green as anyone can be,” Ottley said.
All these products are also available in many pet stores, particularly smaller, independent stores.